Trusted Partners Working for You
Transforming Health Care, Changing Lives
At Initium Health, we’ve assembled an outstanding group of subject matter experts, practitioners, and innovators in the healthcare ecosystem. We are industry experts who understand the challenges you face and the opportunities for optimization. We are technology enabled providing innovative solutions. We are creative and marketing thought-leaders imagining inspirational, ground-breaking campaigns. In short, we are compassionate, dedicated people who want to partner with you to make the world a healthier place. Yes, making the world a healthier place is a bold mission. But we aren’t afraid of being bold.
Breaking the Chain: How Effective Content and Collaboration Can Lead to Real Breakthroughs in Behavioral Health
New Hampshire wanted to make behavioral health care easier to access. Colorado wanted people to know the risks of high concentration cannabis. Different states, different objectives. Both found that overcoming stigmas and disinformation and sharing scientific information in new ways were crucial to promoting trustworthy medical and public health advice.
Strong As Granite
“Strong as Granite,” an award-winning multi-media marketing campaign raises awareness of resources available for suicide prevention and behavioral health care across the State of New Hampshire.
Our creative includes authentic faces of those who live and work in the Granite State— we know that the power of the human face is proven to move people into action more than other image content choice. Our approach captured real, authentic human emotion and shows hope and optimism.
The Tea on THC
When the people of Colorado legalized the recreational use of cannabis through a 2012 ballot measure, much about the drug was still unknown. Could any amount be considered safe? And, what might the consequences be as cannabis was altered so that products contained more and more psychoactive THC?
”The Tea on THC” is fact-based, audience-driven approach to provide crucial information to youth and pregnant people across Colorado. If you’re willing to give us some time, we’re going to give you some truth.
Case Study: Behavioral Health Awareness
STRONG AS GRANITE
New Hampshire invested in new ways to provide resources for mental health and recovery services, but barriers to access remained. Initium Health dove deep, unlocking actionable messaging for positive behavioral health outcomes in the Granite State.