Insider Insights

“Data visualization with clean compelling imagery is the future of healthcare data and having our in-house design team intimately involved in the process has been quite the  competitive advantage for our clients.”

Elise Plakke

Executive Creative Director

Elise Plakke is an award-winning designer and marketing and branding executive. She has a passion for connecting consumers emotionally to brands through elevated product experience. Elise has launched product lines at LLBeanJJill, Rue La La, Home Depot, Crestline and Crew Kids. She established brand assets for Trek Bikes and directed photo shoots with Lance Armstrong, which dramatically increased market share.

Strategic Position and Brand

Businesses competing in today’s ever-evolving health care arena must differentiate and distinguish themselves from the crowd. Successful strategic positioning goes well beyond creating a logo or web site for your company, although we do that too. Today’s health care companies must be flexible and well-positioned to respond to the changing demands and needs of the industry. As a team of former health system, marketing and branding executives, we have the deep expertise and experience to guide you on that path—because we know your customers inside out.

Our Approach

Identify your strengths and weaknesses and learn what your company does better than anyone else in your space.

Assess your customer base’s needs and preferences.

Take a deep dive into your company and industry, assessing your current brand communications platforms as well as those of your competitors.

Work closely with you to identify, and if necessary, refresh your brand promise, mission & vision, ultimately advancing your unique value proposition.

Develop your brand values, personality and tone.

Create a comprehensive positioning plan that outlines your go-to-market strategy, market penetration and long-term goals and action items.

Initium encompasses a strong combination of consulting expertise and operations experience aligned with a passion for innovation. Our unique value of proposition (UVP) is based on our deep health care access and knowledge of health finance and delivery and our world-class experience in sales and branding with multiple iconic corporations.

What is the key differentiation?

Showcase what your product does better than anyone else in the space.

How do we target?

Solution-oriented offerings which demonstrate an understanding of clients’ pain points and needs.

How do we engage?

Tailored sales strategy-based on individual ideologies and incentives of the multiple decision makers.

360º Marketing 

Initium Health has spearheaded multiple consulting projects to include elements of an integrative 360º marketing strategy. Our clients range from lifestyle brands, healthcare entities, professional sports franchises, colleges/universities, nonprofits, 503A compounding pharmacies, and private healthcare. Our strategies are built to be integrated and have a sense of connectivity meaning various elements of the strategy feed into other areas of the strategy.

ELEVATING EXECUTIVE PLACEMENT

Elevation Search Solutions

A search consulting firm specializing in organizational build-outs and critical leadership solutions for early stage, high growth, and expanding companies was looking for a brand refresh to showcase their unique approach to talent acquisition. They were in need of trade show handout materials describing their unique value proposition, as well as a branding pitch. We developed two brochures highlighting their capabilities and a brand pitch slide deck to communicate their singular method for talent acquisition.

A NEW BRAND FROM THE GROUND UP

DynamicRx

We partnered with Dynamic Rx, a full service compounding pharmacy, to help them build their brand. After developing a competitive audit to analyze other compounding pharmacies and determine the industry white space, we began creating the Dynamic Rx brand. Starting with their logo, mission and vision statements and value proposition we built a complete brand strategy book. We then translated that brand strategy into an engaging website, product flyers and a comprehensive case study which clearly showcased their unique value their business brings to both providers and patients.

dynamic-rx.com

REIMAGINING TELEHEALTH FOR ACCESSIBLE CARE

EoHealth

A public benefit company dedicated to the concept of overcoming addiction by providing medication, counseling, and a dedicated case manager through telehealth, EoHealth needed a comprehensive brand build. After a research deep dive to understand patient needs, we created a website featuring a virtual provider appointment scheduler to offer medication assisted treatment in a more accessible, approachable way. In the end, we created a brand showing the value and accessibility of telehealth to both providers and their patients.

eohealth.org

COMMUNICATING A BRAND THROUGH A FAMILY OF LOGOS

One Technologies

What started out as a quick logo redesign for a leading distributor of personal protective equipment quickly grew into a redesign of logos for an entire array of subsidiary brands–covering health and wellness, communications and technology– as well as the primary holding brand logo. We designed logos that were approachable, optimistic and would be easily understandable by potential clients. Using complementary color schemes and fonts that are consistent throughout, we ended up with a cohesive, compelling family of logos that were unique, interesting and aesthetically pleasing.

A COMPETITIVE AUDIT TO HELP OUR CLIENT STAND ALONE

Savio Health

 

What started out as a quick logo redesign for a leading distributor of personal protective equipment quickly grew into a redesign of logos for an entire array of subsidiary brands–covering health and wellness, communications and technology– as well as the primary holding brand logo. We designed logos that were approachable, optimistic and would be easily understandable by potential clients. Using complementary color schemes and fonts that are consistent throughout, we ended up with a cohesive, compelling family of logos that were unique, interesting and aesthetically pleasing.

SEPARATE FROM THE COMPETITION

Pieces Technology

Our team positioned a software company in the highly competitive Social Determinants of Health (SDoH) space to develop its unique selling proposition for bridging the gap with non-clinical services which occur outside the hospitals’ walls. We marketed their brand as the solution for connecting community-based organizations with hospitals. The strategic positioning and industry affiliations of Initium lead to increased lead generation.